Persuasive Language Techniques:
|Features of structure and content. Questions to focus your speaking.
- What is the issue?
- Where do we become aware of the speaker’s attitude to the issue?
- Does the speaker capture our attention at the beginning? How?
- How many points/arguments does the speaker make in support of his/her opinion?
- Does the speaker back-up each argument with evidence? Does the evidence comprise of facts, statistics, personal opinion, anecdote, use of other authority or other means?
- How does the speaker separate one point from the next?
- How does the speaker conclude? (A call for action? A question to leave the audience thinking? An emotive statement, ironically?)
|Language features common to persuasion.
- Personal pronouns: I, you, us, we, ours
- Logical Fallacies
- Rhetorical questions: what do you think?
- Emotional words and ideas that appeal to the feelings of the audience: we all have a right to freedom. These can have positive or negative connotations.
- Statistics and factual data
- Personal anecdotes to emphasise ideas and points
- Repetition of words
- Repetition of sentence patterns (parallel structure) eg. better health, better homes, better opportunities
- Short simple sentences
- Imperative sentences – sentences that start with a verb
- Figures of speech eg. metaphor, simile, personification
- Alliteration – repeated initial consonants eg big, bad, and bold
- Hyperbole – exaggerated statements eg a thousand time worse
- Allusions – references to well know events, films, TV programmes that the audience can relate to
Linguistic Techniques of Propaganda